| Breaking news!
We are delighted to announce our appointment to the Queensland Transport panel of providers “to provide Marketing and communication strategy development and implementation.”
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| Wakeup!
Bad debts, rotten cash flow…who needs these problems?
Save yourself the headache…Wake up to PaySmart.
This was the brand strategy used in a recent media campaign for FFA PaySmart. The pilot campaign trialed here in Brisbane included inserts in the Financial Review, Queensland Business Review and Acumen and has generated quality leads and already beaten the new sign up targets set at the beginning of the campaign. It really got their phone and website humming. The national rollout will follow shortly.
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| A PR stunt with a difference.
Looking for some media relations cut through? The team at Engine Group has worked closely with radio station 97.3FM to develop a radio competition with a difference. The prize - our wonderful client Peter Frampton! Listeners on 97.3FM will have the chance to win breakfast, Q&A session and demonstrations with Academy Award Winning Peter Frampton. They will also get the chance to get up close to his ‘Oscar’. This activity follows a busy couple of months of shopping centre displays, street poster campaign, press and radio advertising and numerous news articles and radio interviews across Queensland.
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| National best practice award.
Engine Group extend their congratulations to client WB Financial Management awarded Australia’s most outstanding financial advice business in the 2007 IFA Best Practice Awards.
Sponsored by Colonial First State and Business Health the IFA (Independent Financial Advisers) publication is Australia's leading magazine for financial planning industry professionals. The IFA Best Practice Competition recognises excellence in financial planning businesses as nominated practices from around Australia.
Beating over 200 practices and six finalists for the title, WB Financial Management was labeled one of the premier firms in operation in the Australian marketplace.
Engine Group will work closely with WB in the coming months through media relations activity, speaking opportunities and industry engagement to leverage this success.
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| Can the general public predict the future of the stock market?
The worm best known for its use in politics has recently become the basis for a national experiment to see if individuals can predict the stock market – with some very interesting results.
These results and the Market Worm concept were recently launched by The Inside Trader. For Engine Group this proved an excellent media angle which was covered by all major newspapers and ABC radio with opportunities for ongoing updates.
Each day over 500 people are inputting their view simply answering the question - Do you think the All Ords will be higher or lower this time next week? Currently the worm is running at a 67% accuracy which is quite outstanding in this volatile market. Check it out at www.marketworm.com.au
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| A fresh face for one of town's biggest corporates.
We've recently completed a brand strategy exercise and development of a corporate ID manual for Tarong Energy. The manual covers everything from newsletter to pullups and from stationery to signage.
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| All the facts!
Our work for TAFE covers many communications areas. The most recent projects are the production of the new International Prospectus and Program Guide. These multi page pieces have all the information you need on TAFE programs available throughout the state.
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| Happy 10th birthday!
This years Annual Report for Brisbane Airport Corporation celebrates ten very exciting years and showcases all the exciting new happenings at the Airport. Congratulations to all at BAC.
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| Can you see your name in the stars?
Following a highly successful direct marketing campaign for 2007 enrolment for the University of the Sunshine Coast, Engine has again implemented graphical personalisation in this year's change QTAC preference direct marketing campaign. The brief was extended to include students who have previously deferred their study.
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